Your opponent
You should also check the betting pattern of your opponent. If you think that your opponent has a marginal hand and is susceptible to folding, it is good to bluff. With experience and with more games one plays, one tends to develop a knack of assessing the situation of the opponents’ hands just by noticing their behavioral patterns. Besides, it is always better to bluff when you have assessed the situation by marking and analyzing every opponent’s moves. The lower is the probable number of players that might fold on a bluff, better is your probability of making a winning bet by bluffing. Again, if you feel that the opponents are totally and irrationally committed to the pot only, you would be better off staying away from bluffing. This is so because players would not like to give in to the bluff in such situations and it would be a loss at your end with such players, eyeing the pot only, without implying much logic. Finally, before making a bluff, ensure that your opponent is not too inclined towards going in for the draw, this would increase his probability of playing safe and not falling for your bluff.